DSO

What is DSO and Why It Matters

Days Sales Outstanding (DSO) measures how long it takes your business to collect cash after a sale is made. In simple terms, it tells you how quickly your customers are paying you. While revenue shows growth, DSO reveals the health of your cash flow—and cash flow is what keeps a business operating, investing, and growing.

To help you take control, we’re introducing our DSO Calculator—a simple tool designed to show where you stand today and how focused action can improve cash flow tomorrow.

DSO Calculator

Use this quick calculator to estimate your Days Sales Outstanding (DSO) — how long it takes to collect what you’ve already earned.








Benchmark: A “healthy” DSO is typically ≤ 150% of your terms (example: Net 30 → DSO ≤ 45).